Amazon announced October 8, 2015 that they would be offering a service similar to Etsy for artisanal goods. That is, a service dedicated to goods which are made factory free – the sort of thing that you might find in a boutique. Etsy fans criticize the larger corporation for stepping directly into the market and knocking things around.
But here’s the truth – THERE IS A BETTER OPTION FOR SELLING ARTISAN PRODUCTS – AND NEITHER AMAZON OR ETSY IS USING IT
Etsy offers a decent opportunity for users to put up their handmade goods and sell them – by allowing them to post their product for 20 cents per product while taking a 3.5% cut on each sale.
Amazon on the other hand, allows producers to post their products to their massive web store – thereby exposing producers to 2 million users. This exposure comes at the steep cost of a 12% cut per sale.
Here’s what they’re missing though:
Collaborative Sales Opportunities
Whenever a user puts their goods up onto their online store, be it on Amazon Handmade or Etsy, they are at a significant advantage to those without shops because their products are placed on a centralized market…
However, individual users still don’t hold a candle in terms of buying or selling power to any major manufacturer that they are placed in competition with on Amazon or Etsy.
A better solution for the sellers, and as a result, for the end users, is a system that encourages promoted systematic collaboration between the sellers – a system that adds no hindrance to sellers by being convenient and easy to use. This collaboration ultimately allows sellers to capitalize on the amount of users on a larger network to expand the reach of their web store exponentially.
By simply creating a system which would allow sellers to choose to host each other’s products on one anothers websites –with the new host taking a portion of the profit at the sale of the product – one could completely restructure the buying and selling power of the ecommerce marketplace. It’s as simple as dragging and dropping the inventory from one website to another, where the producer of the products needs only to ship the inventory to the new web host.
It is because of reach and product capacity that small businesses struggle to directly compete with large retailers. By utilizing a collaborative system, individual retailers could eliminate both these issues, all while helping another business at the same time!
One thing is clear – to succeed in any meaningful way, small businesses must hang together, or else we will surely hang separately.